Texas Tech University Athletics
George Strait merchandise early access sale announced
April 20, 2026 | General
Texas Tech will host an early access sale on George Strait merchandise from 2-8 p.m. Wednesday and Thursday
LUBBOCK, Texas – The King of Country Music, George Strait, is heading to Lubbock later this week, bringing two nights of shows inside Jones AT&T Stadium for the first time.
In anticipation of two capacity crowds this weekend, Texas Tech will host an early access sale on George Strait merchandise Wednesday and Thursday in the green space area located immediately west of Jones AT&T Stadium. The early access sale, which will run from 2-8 p.m. both days, will be available to all guests, regardless of ticket status.
Parking for the early access sale will be available in the C-1 Commuter West lot immediately to the west of Jones AT&T Stadium. As a reminder, all parking east of Jones AT&T Stadium has been closed through April 27 for the George Strait production team.
A limited number of tickets still remain for both the Friday and Saturday shows this weekend, featuring Strait as the headlining act with Dylan Gossett and Zach Top opening on Friday followed by Texas Tech's own Hudson Westbrook and Miranda Lambert on Saturday. To purchase tickets, please visit here at TexasTech.com.
Concert attendees are encouraged to purchase parking in advance and to arrive early in order to avoid any travel issues. Lots will open at 2:30 p.m. each day prior to the anticipated stadium opening at 4:15 p.m., roughly 90 minutes ahead of the anticipated start to each show. Please note parking on any campus lot must be pre-purchased and will not be sold in person.Â
